You have created great content that you want to spread as far and wide as possible. You are counting on your visitors to share your content on social media, and you have incorporated the ubiquitous share widgets on your web pages. But, do you know if it is working?
K-factor: the Original Measure of Viral Growth
In the pre-social days, the growth of websites was measured using the K-factor. K-factor is a well-known concept whose formula is defined as follows:
k = i * c
Therefore, it is time for an update that more accurately measures the impact of social sharing.